The New Hugo Boss: Boat Building and Aesthetic

British yachtsman, Alex Thomson, unveiled and launched his brand new IMOCA “Open” 60 foot racing machine this week with the same sponsor name emblazoned on the hull and sails: Hugo Boss. Another big name sponsor brought their brand to the boat as well, with Mercedes Benz coming to the team, also focused on winning a number of ocean racing events.

First up is the Transat Jaques Vabre which is a 5200 mile race from the coast of France to Itajai, Brazil. Thomson and a crew will race doublehanded along the route, setting out to prove that this boat can win not only Transatlantic races, but also nonstop solo around the world racing.


The hull is state of the art, the design of the deck hearkens the deeply buried honeycomb heart of the carbon fiber machine and Thomson, who most recently had to retire from the Barcelona World Race with a broken mast, is looking to set course and world records with his new black boat. Watch the video and get psyched to watch Alex and team race Hugo Boss to the ends of the earth.

And from the madman files – we showed you his MastWalk stunt which followed his KeelWalk stunt – so who can even begin to guess what kind of a stunt he will next attempt…. it will be exciting to see Alex and his team put this boat to the test.



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